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Because his reports updated themselves automatically, nobody noticed that Mr. Peabody had been dead for a week.
The Copywriter (Larry Benecke) had a strong concept and headline, it was my challenge to show a dead guy in a tasteful way, yet still weave in all the call-outs so that there was plenty of information to demonstrate how well the product worked.

Client: AlphaConnect
Agency: The McQuerter Group

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