It’s Monday, 9:00 pm. Let’s see what’s on TV.
A satellite receiver provides 150 channels of TV. The client had the same reaction to every ad we showed them...“Where’s the Hollywood sign? What about yellow stars with movie titles in them?” I thought I nailed it with this execution. The legal department wasn’t too excited about the logistics of acquiring rights. Nevertheless, it’s a fun visual ad that really shows the benefits of the product, with a huge serving of Pop culture.

Client: General Instrument
Agency: Phillips Ramsey