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Giant Bicycle Brochure

General Consumer
Four consumer catalogs, a 125-page parts and accessories catalog, trade show graphics, etc. all in a very hectic three-month production schedule that normally took six months... I made the most of it, by taking every opportunity to make the brochures look like ads. In fact, some of these spreads almost got produced as consumer ads. But that’s another story. Oh well, the project made for a fun, intense, labor of love, summer.

Client: Giant Bicycles
Agency: Phillips Ramsey