Food Experts.
The objective was to reposition a chain of steak houses. Although Hungry Hunters were really successful when they opened 25 years ago, they had done little to compete with newer, glitzier restaurants. We talked about ‘Themes’, but decided to stick with what they do best - BEEF! Midwestern, corn-fed, aged 21 days to perfection, USDA Choice Beef. The ads have the tone of an expert, speaking about what really matters: the food, not the environment.

Client: Hungry Hunter
Agency: Franklin Stoorza