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IOF is an insurance company that basically had a mishmash of corporate literature with designs that had given no thought to the idea of consistency.
They contacted Bailey Gardiner to cleanup their image and put together an interim Collateral program, while an East Coast Consulting firm was evaluating IOF’s image and market as part of a Re-Branding effort.
We developed a format that used contemporary colors and some guidelines for consistent typography, to create a system of warm friendly brochures, that made the reader feel welcome & comfortable, like they were part of the family.
9 months later, the consulting firm came back with their analysis and a review of the interim program. The “interim“ materials are right on target, don't change a thing.

Client: IOF
Agency: Bailey Gardiner