Royale Seafood.
It helps to do good ads, if you have good clients. When King’s Seafood developed the Royale, they really paid attention to the details; both on the menu and in their restaurant. In fact the cool art work of the people with fishheads, already existed in their environment.
Utilizing this “found art” created ads that touted the attributes, (really good seafood) of the restaurant and also gave you a sneak preview of the ambiance of the restaurant, which is much more than casual, (but still fun and not stuffy).

Client: King’s Sea Food
Agency: Bailey Gardiner