You can’t reinvent the wheel,
but at least you can stop it from squeaking.
I worked on WD-40 for seven years and I did a lot of good advertising for promotions to the trade, but I had few opportunities to do a simple idea for a consumer “Image” ad.
I always liked the profoundness of this head line by Joe Lazo, It was tough coming up with a layout to match, but I liked this one...

Client: WD-40
Agency: Phillips Ramsey