Dog is in the details.
We were developing an ad campaign;
“Because we pay attention to the details of our food, it shows in the healthy details of your pets”, when we got the assignment to do a large banner with the Nature's Recipe logo as big as we could get on a 5’ banner for a pet food warehouse application.
We suggested a series of posters that complemented the ads in production. The posters were designed to be used together, so we could own an end cap with palettes of 50 lb. bags, yet the posters worked individually for smaller stores.

Client: Nature’s Recipe
Agency: Franklin Stoorza