Open and Closed.
The assignment was to do a large metal sign for 30 to 40 of the tack and feed shops that carry Nature’s Recipe products. The client thought they wanted a great big logo that people would see when they drove into the parking lots.
We developed this Open and Closed sign, to get their name and logo right in front of everyone who walked in the door.
It had a nice fringe benefit, of being able to be used for their other remaining 1,500 customers.

Client: Nature’s Recipe
Agency: Franklin Stoorza